What is a Microblog?

Thanks to Twitter, Facebook and MySpace microblogging has become the hottest trend on the web. But do you know the difference between a microblog and a regular blog? More importantly, do you know what microblog can do for your marketing campaign?

If you've never seen a microblog, just close your eyes for a moment and remember back to the last time you were on Facebook or MySpace (the two most powerful social media moguls on the web). Do you remember your update bar that you could use to fill your friends in on what you were thinking, saying or doing at any point in time?

Ex. John is wondering why they only give you enough room to write one sentence?

Sound familiar? This is a microblog-an opportunity to touch base with your reader community in one sentence or less. Microblogs tend to generate much more publicity than blogs do, their simplicity and their social nature encouraging people to chime in. On Facebook and MySpace your community can chime on your microblog to let you know what they think about your status; however, through other microblog sites you can do so much more.

Building a community around your microblog is almost ridiculously easy, because you don't have to provide any supporting details. You can share fun information, a thought, an opinion, a fact, a question or a piece of fiction without having to tell people why. There's no better way to encourage someone to chime in than to deliberately leave out key pieces of information and allow them to fill in the blanks. Using this technique you can build a strong community around your microblog, generating ideas and information for your niche as well as building a huge potential consumer base for your products and services.

To discover how to make microblogging (and regular blogging too!) work for you, visit us on the web at http://www.1uptoyou.com/.