The Benefits of Multi-Channel Marketing

It's tempting for many of us to take our marketing campaign and build it around d a single, core form; television, for example, or the Internet. PPC marketing or SEO development. There have been so many gurus preaching about the virtues of specialization that it's easy to overlook the importance and benefits of maximum exposure. It makes sense, if you think about it. The more people hear about your product or service the faster your business is going to grow.

But how much do you really know about multi-channel marketing?

Most companies are focusing intently on building their campaign through the Internet, and we'll touch on the in a second; however, right now let's talk about the importance and benefit of taking advantage of some older types of marketing as well. For example:

1) Email marketing
2) Television advertising
3) Print advertising
4) Radio advertising

Yes, people spend more time on their computers than just about anywhere else these days; however, that isn't the only place they spend their time. Television stations such as NBC and FOX are still making profits, and the radio is still alive to commuters who don't have anything else to do on the long haul to work. That's a huge target audience you don't want to lose!

Internet marketing is important to, and it presents tremendous potential in a channel for reaching your target market en masse. With the Internet you have the ability to reach consumers in target markets all over the world, not only in the U.S. but also in Canada, Brazil, South Africa, China, Russia, France, England and Saudi Arabia-to name a few. That much marketing power is nothing to sneeze at!

What most people don't realize is that when you're talking about Intenret advertising you're actually talking about several marketing techniques:

1) PPC advertising
2) SEO optimizing
3) Print ads
4) Social marketing
5) Viral marketing

Think of your marketing campaign like a body; a strong body is made up of many elements, and all of those elements have to be healthy and strong to operate with maximum efficiency. That's exactly what you want your marketing campaign to do, and multi-channel marketing is the only way you're going to be able to do it.

Discover the power of a well established marketing campaign at www.1uptoyou.com.