It's all over the web-the secret to a strong Internet advertising campaign is to make sure you're choosing the right keywords! The problem is, how do you know if you're choosing the right keywords to make sure your site's getting the SEO attention it deserves? How do you make sure the search engines are on your side?
There are two simple steps to choosing SEO keywords. First and foremost, imagin
e you're a consumer rather than a developer thinking about your products. If you were looking for your products on the web, what words would you use to look for them? What words describe them? What words describe the value benefit you're offering?
You should end up with a pretty long list when it's all said and done. Don't worry if some of them are a little bizarre-you're going to end up using them later on! (But that's a story for another blog…) The next thing you want to do is take advantage of the keyword tracking tools available through the major search engines. If you visit http://www.google.com/sktool/?utm_campaign=en&utm_source=en-ha-na-us-sk&utm_medium=ha&utm_term=top%20keywords# you can find some helpful suggestions for keywords from Google, or you can purchase keyword tracking software to find the top listed keywords for each engine. There are other resources. It's up to you which ones you prefer to use.
Now, cross reference your lists. What keywords are on both? You want to be careful when using this method to determine your keywords because overly specific keywords are going to generate too little traffic, while incredibly popular ones are going to toss you in the pool with too many competitors. Imagine hundreds of sharks and three little tiny fish-the fight for food is going to be tremendous!
Once you've found four or five potential keywords, stop. That's enough to get you started. Now it's time to stop looking and start optimizing!
Discover the tools you need to maximize your SEO campaign by visiting http://www.1uptoyou.com/.
There are two simple steps to choosing SEO keywords. First and foremost, imagin
e you're a consumer rather than a developer thinking about your products. If you were looking for your products on the web, what words would you use to look for them? What words describe them? What words describe the value benefit you're offering?You should end up with a pretty long list when it's all said and done. Don't worry if some of them are a little bizarre-you're going to end up using them later on! (But that's a story for another blog…) The next thing you want to do is take advantage of the keyword tracking tools available through the major search engines. If you visit http://www.google.com/sktool/?utm_campaign=en&utm_source=en-ha-na-us-sk&utm_medium=ha&utm_term=top%20keywords# you can find some helpful suggestions for keywords from Google, or you can purchase keyword tracking software to find the top listed keywords for each engine. There are other resources. It's up to you which ones you prefer to use.
Now, cross reference your lists. What keywords are on both? You want to be careful when using this method to determine your keywords because overly specific keywords are going to generate too little traffic, while incredibly popular ones are going to toss you in the pool with too many competitors. Imagine hundreds of sharks and three little tiny fish-the fight for food is going to be tremendous!
Once you've found four or five potential keywords, stop. That's enough to get you started. Now it's time to stop looking and start optimizing!
Discover the tools you need to maximize your SEO campaign by visiting http://www.1uptoyou.com/.
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