Choosing Your Target Market

Do you know what the single most important aspect of your marketing campaign is? No, it's not making sure you have the right selection of keywords, or the fanciest collection of graphics, of the hottest, hippest designs. It's not even making sure you have the hottest, hippest products on the market (although that does help). There's a market for just about every product. The key element in the success of your marketing campaign is making sure you're marketing to the right people.

Do you know how to identify your target market? Do you know what a target market is? With the increasing popularity of e-biz the number of marketers stepping out onto the web without learning what it takes to really make their marketing dollars count. That's how Google AdWords has managed to convince so many entrepreneurs to sink hundreds or even thousands of dollars into campaigns that are fighting a losing battle!

Your target market is the group of people that need your products and services and those that want or will use them. In other words, they're the people who are most likely to make up your potential clientele. These are the people you want to focus every aspect of your marketing campaign on. Today's consumer has too many choices; the prospective profit of mass marketing has gone out the window. It's all about direct marketing and building a personal relationship with your consumer, whoever that may be.

To identify your target market and shape your campaign around their needs and wants, ask yourself:

a) What does my product do? What need does it fill?
b) What age group is my product for? (Adults, teens, children?)
c) Is my product gender specific? Men and women tend to shop with different ideals in mind, so it's good to weigh that information in when you're making your marketing decisions.

Identifying your target market is the key factor in building a marketing campaign that will create the kind of profits you want to see. Come see how we can help you make the most of your target market at www.1uptoyou.com.