Think about it. When you think bottled water, what do you think about? Probably Dasani or Fiji. What about pizza? Pizza Hut and Dominoes have been leaving their mark on the industry for years. When people are considering buying a bottled water or going out for pizza these are going to be the first names that spring to their mind, not only because they've tried (and are happy with) their product but also because they've spent years and millions of marketing dollars to build their brand.
A brand name is more than a name you slap on the side of a bottle. A brand name is something that garners respect. When someone thinks about your brand name you want them to automatically think of you as a leader in the field, a strong innovator with high quality products and services and good pricing practices. The brand is going to represent your company even when you aren't at the helm; for example, look at McDonald's. It's very rare to fin
d two McDonald's restaurants with the same owner, but you know just what to expect when you walk in. The company has built up their brand name, and their franchisers are holding up their end of the bargain.A strong brand name is vital to the success of your business, for several reasons. First and foremost, it allows you to expand. Consumers are more willing to take a chance on you if they know you have a reputation for high quality products and services, even if you're in uncharted territory. The reputation you've already built will help hold you up until you've established yourself in that field. Secondly, it distinguishes your competition and helps you hold on to your market share when new competitors come into the mix.
In other words, your brand is your foundation. Treat it well, and you'll watch your company grow. Ignore its importance and it won't be long before your company comes crumbling down.
Learn more about building your brand at http://www.1uptoyou.com/.
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