Print Advertising: Alive and Kicking After All These Years

It's easy to look at today's Internet crazed society and believe that, like Elvis, print advertising is dead. Gone. Never to be seen again. Which, of course, is why so many companies are still launching email campaigns, taking out space in phone books, placing ads in the newspaper and launching articles and advertisements in magazines and newspapers.

Maybe print advertising isn't as gone as you thought it was.

While it's true that print advertising isn't the most effective (or inexpensive) promotional opportunity out there, it's still one that shouldn't be ignored. Despite the growing trend of digitized literature there are still people who prefer the feeling of holding a book in their hands, or buying a newspaper that you can do the crossword puzzle in. Consumers are still buying books, magazines and newspapers, which still makes them prime territory for a strong marketing campaign.

Of course, as mass media marketing is going flying out the window and television and radio advertising is losing its power a new, improved method print advertising has come into power-direct mail marketing campaigns. Direct mail marketing campaigns let you put together postcards, brochures and informational packets and send them to members of your direct target market, located either through your website or because they're visitors to your business's physical location. This process is repeated ad nauseum throughout the year, letting your customers know when you're having a sale, what new products and services you're offering and, most importantly, that your business is still alive and kickin'.

Print advertising isn't dead, it's just been pushed down most people's priority list over the years. Too bad the same can't be said about the King…


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