When they talk about marketing these days it seems like 90% of it is wrapped around the need to launch a strong Internet marketing campaign. But what they don't tell you is that the Internet isn't the end all-be all of the marketing world-or that the same principles you'll use when learning how to make colored ads for newspapers and magazines are going to be the ones that help you shape your Internet marketing efforts.
Why is it important to know the basic principles of designing colored ads? Because you want people to look at them. You want them to pause and, in that split second that makes up the time it takes them to make a decision, decide your ad is worth their time. It's worth it for them to stop and look to see what you have to say.
If you can't catch their attention, you're wasting your time anyway!
Learning the ins and outs of successful colored ads can take years (which is why most advertising agencies have a creative team that don't do anything but!) but here are a few pointers to get you started:
1) Photos work better. It's tempting when we're designing colored ads, especially online, to give in to temptation and use cartoons, drawings or clip-art to make our point; however, studies show that photos invariably snag people's attention faster and leave a more lasting impression than the average cartoon.
2) Leave some blank space. One of the greatest changes ever made in the advertising world took place when advertisers discovered the power of blank space to give their ads impact. Don't overwhelm your readers. If they wanted to be barraged with images they'd be watching television right now!
3) Keep it simple. They don't have to have all the fine print in the first ad. Your ad is designed to make them come looking for information, not overwhelm them with it!
Find out more about boosting your business at www.1uptoyou.com!
Why is it important to know the basic principles of designing colored ads? Because you want people to look at them. You want them to pause and, in that split second that makes up the time it takes them to make a decision, decide your ad is worth their time. It's worth it for them to stop and look to see what you have to say.
If you can't catch their attention, you're wasting your time anyway!
Learning the ins and outs of successful colored ads can take years (which is why most advertising agencies have a creative team that don't do anything but!) but here are a few pointers to get you started:
1) Photos work better. It's tempting when we're designing colored ads, especially online, to give in to temptation and use cartoons, drawings or clip-art to make our point; however, studies show that photos invariably snag people's attention faster and leave a more lasting impression than the average cartoon.
2) Leave some blank space. One of the greatest changes ever made in the advertising world took place when advertisers discovered the power of blank space to give their ads impact. Don't overwhelm your readers. If they wanted to be barraged with images they'd be watching television right now!
3) Keep it simple. They don't have to have all the fine print in the first ad. Your ad is designed to make them come looking for information, not overwhelm them with it!
Find out more about boosting your business at www.1uptoyou.com!
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