Have you ever gotten really, really annoyed with salespeople who leave their business card everywhere they go? It seems like overkill sometimes when you're handing your name and number out to every Tom, Dick and Harry that come along, with very little discrimination between those people who might actually give you a call and the people who are going to use your business card for a coaster-if you're lucky.
If you're going to be a successful salesman (and, regardless of what type of industry you happen to be in, that's exactly what you are when you're trying to build your customer base) you're going to have to move past that mistaken impression and exploit the true potential of business cards!
What is it that makes business cards such an invaluable tool? Take your pick! Business cards are the perfect resource to grow your customer base. They're reasonably inexpensive to manufacture by the hundreds (Snapfish.com will actually make your first set for you for free!), they're hard for people to say no to and they fit into a pocket or wallet-where they can be forgotten until they're needed again?
How many times has someone casually mentioned something to you in passing only to leave you digging through your wallet looking for the business card of "this guy you talked to last week"? Most people are too polite to decline when you hand them your business card, tucking them away with the intent to either quietly throw them away later, show a friend or (wonder of wonders) actually give you a call for business purposes. Whether they need that information today, tomorrow or twenty years from now, they have it.
And as long as that information's available to them, sooner or later they're going to use it.
Learn more about promoting your business at www.1uptoyou.com.
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