When you're attempting to build a business the most important thing you can do is build your customer base. If no one knows you exist they can't possibly become loyal customers, can they? That's why focusing on your marketing efforts and spreading the word about your products and services is the single most important step in helping your business get off the starting block.
Here are some easy ways to grow your customer base:
1) Address your niche, and cut back on your mass marketing. It's important to let as many people as possible know you're there, but it isn't going to do you much good if your target market doesn't know you exist! Focus your marketing efforts.
2) Leverage your niche expertise. When you're going to be paying thousands of dollars to have your vehicle repaired, who would you rather work with-a mechanic with thirty years of experience under his belt or the teenager down the street who tinkers with cars in his spare time? Experience and knowledge count. Growing your customer base relies on you letting your consumers know your business has both.
3) Encourage word of mouth marketing. Offer "bring a friend" and referral discounts to your existing customers, and offer special "two for one" deals on your products and services that will encourage them to buy extras for their friends.
4) Be a part of your community. Growing your customer base doesn't just depend on your products. It's up to you to be an active part of your community so that people know you aren't just a nameless, heartless corporate giant-you're a company with a conscience that wants to see its community grow.
Yes, mass marketing efforts are important-but they aren't everything. Sometimes it's all about getting personal with your clientele. For more resources to help you grow your customer base, visit www.1uptoyou.com.
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