Whether you're a CEO at the top of the food chain or the grunt in public relations, you need to know what's going on with your company, your competition and the trends in your industry. How do you do that? By keeping up with the headlines of most major publications and tracking the actions of your competition to stay two steps ahead (or at least only one step behind) of the rest of your niche.
Because marketing trends are changing constantly in the face of an ever more selective audience, cynical consumerism and what can only be considering an excess of information courtesy of the Internet, companies are working harder than ever to find and take advantage of new marketing opportunities that will allow them more direct access to their niche. The question is, where can industry leaders find this information? Through the industry's online publications, available anywhere in the world 24 hours a day.
To find cutting edge marketing information to use in your own market research, check out these online publications:
DMNews
American Marketing Association
Advertising Age
Marketing Power
AMA Blog
Brandweek
Direct Marketing News
For more information on launching your own marketing campaign, visit us on the web at http://www.1uptoyou.com.
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