With all of the clamor and commotion that's been going on with e-biz and e-tailing consumerism is slowly but surely drawing away from the brick and mortar store. Watch out, all you netrepreneurs out there! As much fun as it may sound to jump on the "dot com" bandwagon and launch a strictly web based e-tail business, there are a number of disadvantages to it that could spell death to your business. Sometimes, a brick and mortar store is by far the better option.
A brick and mortar store is generally a better choice than an e-biz if:
1) You're marketing to a specialized niche in your location.
2) You're marketing consumables. (Bait and groceries don't ship as well as you'd think they would.)
3) You're offering a product that your customers want to touch, taste or scan before they buy. There's a reason why Amazon hasn't completely annihilated the book business and Barnes & Noble is still going strong. People want to flip through their books before they buy them!
4) You're offering a hands-on service. It might be as simple as running an office out of your home, but if you're offering plumbing, HVAC work or anything else that's going to require you to meet with people face to face you're going to want a spot where you can make that happen. Your customers want to know who they're dealing with before they sign that check!
5) You're selling clothing. It doesn't matter how many online clothing retailers there are, nothing beats actually getting to try an outfit on before you buy. After all, it almost never looks the same once you get it off the rack!
You see? Brick and mortar stores aren't completely obsolete in today's digital age. Now it's up to you to choose the option that's right for you.
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