What a Jump Page Can Do for Your Affiliate Marketing Campaign

Amazon.com. Ebay.com. CDC.gov. These are all well known addresses to most Americans, not necessarily because they are exceptional or unique but because the company is well known and their URL is simple enough that they're easy to remember. They reflect the business name. They're short. They're simple.

They're a lot easier to work with than your average affiliate URL.

The fact that most affiliate URLs are plagued with extended addresses and numerous symbols (many of which aren't accepted by today's distribution services) and often have no relation at all to the affiliate business they're supposed to be associated with make them difficult to work with. Consumers can't remember them, which means they'll often jump straight to the homepage of the company you're affiliated with instead of visiting yours. That's why many affiliates are choosing to use a jump page to boost their affiliate marketing campaign.

A jump page is a digital redirect that can send people from one place to another; in this case, from an ordinary, short, simple URL to your affiliate URL. Many businesses use this to direct their consumers around their site for multiple reasons; however, jump pages have a special distinction for affiliates. It allows them to legitimize their campaign with a short, simple URL (rather than one that looks like it could be anything) that keeps clients coming back rather than driving them away.

There are a few words of caution associated with a jump page, however. Some distribution services will flag this for fear that you're a chronic SPAMMER instead of an affiliate just trying to do your job. Some customers may be wary of jumping from one site to another in the blink of an eye, believing they've landed in the wrong place. As a general rule, however, a jump page is a fantastic addition to your affiliate marketing campaign.