Audio files can be a valuable addition to your website, but if you want to go for the big money solution it's time to consider adding streaming video to your website. Businesses around the world are discovering the value of including a video presentation of one form or another to their website. A personalized video presentation allows you to:
1) Reach out and make a personal connection with your audience.
2) Give them a front seat view of the product or service you're offering.
3) Legitimize your campaign. The negative press most Internet businesses have received in the past have been spawned by con artists taking advantage of the anonymity offered through the web. By giving your clientele the opportunity to "speak" with you personally (even if you're the one doing all the speaking) you can dramatically decrease the amount of fear that your site visitors will associate with your business and build trust with your clientele.
4) Add some pizzazz to your website!
The ability to jazz up a website with the addition of live video is a big part of what makes this an appealing option for Internet marketers. Most consumers view millions of websites over the course of their lifetime. Remember, many of today's consumers barely remember life before the Internet, and they spend hours a day on it looking for news, products, etc. When you consider the fact that most websites are almost a carbon copy of each other you understand the true challenge faced by today's online business.
Their websites are utterly forgettable.
Since no one wants to be forgettable every site developer is looking for a way to distinguish their website and stand out in the eyes of their visitors to keep them coming back. Adding video to your site is a great way to do precisely that.
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