What Every Business Owner Should Know About Microblogging

Once upon a time mass marketing was the hottest thing in advertising. There aren't enough ways or days to say it-the times, they are a' changin'. Today's consumers are more educated than ever, and target markets are slowly sliding into specialized niches. This shift in markets also means that there's a newfound necessity for specialized marketing techniques…and with social networking and word of mouth marketing booming courtesy of the Internet microblogging may be the wave of the future.

If you're unfamiliar with a microblog, take a look at Twitter. Or Django. Or Microblogs.org. Each of these sites hosts microblogs from individuals and businesses all around the world. Microblogs serve two very important purposes. First and foremost, it gives you the chance to build up your target market. Pepole come to your microblog. They read. They comment. And they come back.

Secondly, a microblog offers you the chance to keep this community updated on your business's actions, new products and services in a casual, comfortable way that doesn't require you to spend hours trying to draft out a press release. You can casually say, "My company is opening a new division specifically for gamers" and gamers will come see. Yes, you're probably going to want to be more specific than that, but you get the idea.

And because it's casual, because it's open to the community, your consumers can get a feel for what their fellow consumers have to say about a product or service before they sign on the dotted line and hand over their credit card number. It's word of mouth marketing in the kind of casual environment that makes consumers feel comfortable about making a purchase.

And when you get right down to it, influencing your consumers' decision making process is what it's all about.