AMA Guidelines for Trimming Your Budget

When it comes to marketing nobody does it better than the members of the AMA (American Marketing Association). Every member is an expert in their field, and in an economy where getting maximum results with minimum damage to your marketing budget is becoming increasingly important it's vital for marketing teams to learn where they can stretch their efforts and where they need to cut back. Click here to see what the American Marketing Association has to say about trimming your budget.

I know, you weren't expecting to be sent to another article. I started to trim this down to make the key points fit in this blog, then realized it was impossible. To omit any of these guidelines would leave marketing managers floundering when they tried to use the advice I passed along, because they wouldn't have all of the information. Which is the key guideline when it comes to cutting your budgets in the first place-have all the information.

Know where you can afford to cut costs and where you're going to be digging yourself an early grave. The problem many companies run into when it comes to their budget cuts is the fact that they don't take the time to gather all the information they need and weigh the consequences appropriately. They're essentially operating blind while severing the support strings of their internal framework, which is going to leave your marketing budget trembling on the edge of failure before you've even really had a chance to begin.

My best advice to marketing teams and private entrepreneurs looking for ways to cut their marketing budgets is to get all the information. Weigh the potential benefits and consequences. Then go for the one that's going to do what's best for your business, not the one that's going to step on the least amount of toes. Toes heal, but the damage poor budget cutting can do to your profits can leave your business floundering for years.