The Power of Viral Marketing

Have you ever seen how fast a virus can spread through an elementary school classroom? It gets on desks and toys, coats puzzles and hands. It gets into the air vents and pays a visit to the classroom next door. In two weeks or less that virus can visit every single person in that school at one point or another. It's potent, spread through simple exposure and direct person-to-person contact. Kids give it to each other without even realizing they're doing it.

Behold the power of viral marketing.

Of course, since "virus" is a dirty word in the cyber community we've given it a new name. It's a social message spread via word of mouth marketing, and marketers around the globe are taking advantage of its power.

Viral marketing is effective, quick and cost efficient. Simply pull in a small community of clientele that's happy with your products and services and encourage them to add a link to your website to their blogs, e-mails and forum posts. (Most marketers offer some type of commission as compensation for this.) These same customers then take their enthusiasm for your products and their knowledge about the industry and give your company the best support framework possible.

This group will tell their friends, who will tell their friends, who will tell their friends. Your products will appear in homes and diaper bags, your services discussed over dinner and ice cream. Before you know it your customer base will have grown exponentially without you having to practice any type of targeted marketing campaign at all.

All you need are a few good friends.
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