The 411 on PPC Marketing (Or, Why Google AdWords Isn't as Cool as You Think It Is)

You see ads everywhere-which is pretty funny when you're talking about something called AdWords. It seems like every time you turn around someone's hailing Google for inventing the online marketing method to end all online marketing methods. But what's left when you take away the hype? Google AdWords might be the biggest game going in the PPC marketing community, but it isn't the only one. And it's definitely not the only game in town when it comes to spreading the word about your opportunity.

PPC marketing made a name for itself back when it first hit the market, but most of the people who bought into the game didn't realize just how steep the pot was going to go. Ask yourself this: When you're sitting in your computer chair at midnight bored to death, how many of the "Sponsored Ads" on your search engine page do you randomly click on without having any real intention of buying anything?

Imagine that scenario repeating itself several hundred times a minute and you'll understand why PPC marketing is sadly overrated as a successful online marketing technique. When you buy into the PPC game you agree to pay the search engine or web page that's hosting your ad a certain amount of money for each visitor that stops by. That amount can be as low as a single penny or as high as five, ten, even twenty dollars, depending on the popularity of the keywords you want to use. Every time someone comes by and randomly clicks on your link they're siphoning away precious dollars from your marketing budget-money you shouldn't be expected to have to give up.

The solution? SEO. Social media. Viral marketing. There are thousands of alternatives to sinking hundreds of dollars into a PPC marketing campaign. Come check out how we can help you enjoy maximum brand recognition on the web without sucking your marketing budget dry at www.1uptoyou.com.