Basic Internet Marketing Techniques

There's nothing more powerful than marketing when it comes to the growth, expansion and, ultimately, the success of your business. The ability of your marketing team to take advantage not only of traditional marketing techniques, such as television and radio advertising and print ads, as well as new strategies opened up by the widespread availability of Internet marketing strongly impacts your ability to get the most marketing bang for your buck and reap maximum profits for minimum effort.

There are three basic principles of Internet advertising you need to understand. The first, and probably the most widely publicized, is SEO marketing. SEO, search engine optimization, is among the most crucial of basic Internet marketing techniques. Over 99% of Internet users use a search engine to find goods and services when they go online. Of those web surfers, very few of them are actually willing to read beyond the first two or three pages of results.

If you want to get those web surfers to your site, you have to get your site on those first few pages, and to do that you have to use search engine optimization techniques.

The second principle of Internet marketing is pay per click marketing. If you've studied up on Internet marketing techniques you've already heard of Google AdWords. Pay per click ads are ads that you place on high traffic sites. Rather than paying a flat fee for their run time, however, you pay the carrier each time someone strolls by and clicks. Since Internet surfers can randomly click on those hundreds of time a day without ever buying a thing it's important to properly target those ads to make sure that they're getting to the people you want to see them.

The final, and most cost effective, method of Internet marketing is social media. Facebook, MySpace, blogs, forums, Yahoo! answers, emails…all of these provide you with an invaluable access to hundreds of members of your target market, and because most of them are freely accessible marketing using these tools doesn't cost you a thing.

Internet marketing opens the doors to hundreds of cost effective marketing strategies, and once you've mastered the art of properly utilizing them you're going to love the change you see in your business.


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