How many times have you lamented the fact that your marketing budget just wouldn't stretch as far as you wanted it to? The Internet has opened up hundreds of new opportunities for marketers around the globe, and one of them is a ready-made extension of their marketing budget in the form of free marketing using social media.
Think about it. Why do you buy most of the things you buy? Is it because you saw an ad on television, or because you happened to see a poster downtown? What about the restaurants you go to? Chances are, the reason you do most of the things you is directly related to the fact that your friends are doing it too. It's peer pressure at its finest, but since you're not in high school anymore they've come up with a new name for it.
Social media marketing.
Word of mouth marketing, even on the web, is free. Blogs, forums, information sharing sites and social media megamalls like MySpace and Facebook don't charge you a dime to post blogs and informational articles or to establish an online presence with your own profile page. But millions of people a day visit these sites, guaranteeing tons of free exposure for your business. You can say and do anything you want on these sites as long as you're not blatantly marketing, which means you can share the best parts of your business without having to slave over the usual strategies of keywords and press angles.
Your business can exist in its purest form-information shared between friends.
Social media marketing is free marketing, and free marketing is a consumer base you don't have to overextend your already overtaxed marketing budget to reach. That same consumer base is exposed to your products and services without feeling the pressure associated with traditional marketing methods. It's a win-win situation for everyone.
Come discover more about the most powerful marketing trend sweeping the web at www.1uptoyou.com.
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