Jeff Dunham fans know full well his opinion on YouTube, but unless you've experienced the power of YouTube first hand you probably haven't realized just how far YouTube can go in bringing America together-and breathing new life into your marketing campaign.
Think of YouTube as television taken out of its mass media form, stripped of all of the annoying commercials and posted where the whole world could see it. Commercial free television-can you see the potential? Millions of people all over the world tune in to YouTube every day to find information, clips and personal videos. That means that YouTube is one of the most popular (and astonishingly simple) ways for you to spread the word about your opportunity.
When you're launching a YouTube video you have ten minutes to show your viewers everything you want them to see. This isn't a commercial. Commercials lose viewers, and too much video SPAM may even get you kicked off YouTube (if enough people complain about it). Think of it as an info-mercial; keep it light, keep it fun, keep it informative, and tell the people what they want to hear. They want the Who, What, When, Where, Why of what you're trying to tell them, and they're not going to be happy with less-unless you're going on…and on…and on…in which case they will be thrilled with less!
Apply the KISS method to your video, and get it online before you have the chance to talk yourself into adding anything else. Then, embed links to your YouTube content on your site. Voila! Instant viral marketing in a style that your target market is actually wanting to see. It's a win-win situation for everyone.
Learn more about the power of Internet marketing at http://www.1uptoyou.com/.
Tuesday, March 31, 2009
Monday, March 30, 2009
The 411 on PPC Marketing (Or, Why Google AdWords Isn't as Cool as You Think It Is)
You see ads everywhere-which is pretty funny when you're talking about something called AdWords. It seems like every time you turn around someone's hailing Google for inventing the online marketing method to end all online marketing methods. But what's left when you take away the hype? Google AdWords might be the biggest game going in the PPC marketing community, but it isn't the only one. And it's definitely not the only game in town when it comes to spreading the word about your opportunity.
PPC marketing made a name for itself back when it first hit the market, but most of the people who bought into the game didn't realize just how steep the pot was going to go. Ask yourself this: When you're sitting in your computer chair at midnight bored to death, how many of the "Sponsored Ads" on your search engine page do you randomly click on without having any real intention of buying anything?
Imagine that scenario repeating itself several hundred times a minute and you'll understand why PPC marketing is sadly overrated as a successful online marketing technique. When you buy into the PPC game you agree to pay the search engine or web page that's hosting your ad a certain amount of money for each visitor that stops by. That amount can be as low as a single penny or as high as five, ten, even twenty dollars, depending on the popularity of the keywords you want to use. Every time someone comes by and randomly clicks on your link they're siphoning away precious dollars from your marketing budget-money you shouldn't be expected to have to give up.
The solution? SEO. Social media. Viral marketing. There are thousands of alternatives to sinking hundreds of dollars into a PPC marketing campaign. Come check out how we can help you enjoy maximum brand recognition on the web without sucking your marketing budget dry at www.1uptoyou.com.
PPC marketing made a name for itself back when it first hit the market, but most of the people who bought into the game didn't realize just how steep the pot was going to go. Ask yourself this: When you're sitting in your computer chair at midnight bored to death, how many of the "Sponsored Ads" on your search engine page do you randomly click on without having any real intention of buying anything?
Imagine that scenario repeating itself several hundred times a minute and you'll understand why PPC marketing is sadly overrated as a successful online marketing technique. When you buy into the PPC game you agree to pay the search engine or web page that's hosting your ad a certain amount of money for each visitor that stops by. That amount can be as low as a single penny or as high as five, ten, even twenty dollars, depending on the popularity of the keywords you want to use. Every time someone comes by and randomly clicks on your link they're siphoning away precious dollars from your marketing budget-money you shouldn't be expected to have to give up.
The solution? SEO. Social media. Viral marketing. There are thousands of alternatives to sinking hundreds of dollars into a PPC marketing campaign. Come check out how we can help you enjoy maximum brand recognition on the web without sucking your marketing budget dry at www.1uptoyou.com.
Friday, March 27, 2009
The Power of Viral Marketing
Have you ever seen how fast a virus can spread through an elementary school classroom? It gets on desks and toys, coats puzzles and hands. It gets into the air vents and pays a visit to the classroom next door. In two weeks or less that virus can visit every single person in that school at one point or another. It's potent, spread through simple exposure and direct person-to-person contact. Kids give it to each other without even realizing they're doing it.
Behold the power of viral marketing.
Of course, since "virus" is a dirty word in the cyber community we've given it a new name. It's a social message spread via word of mouth marketing, and marketers around the globe are taking advantage of its power.
Viral marketing is effective, quick and cost efficient. Simply pull in a small community of clientele that's happy with your products and services and encourage them to add a link to your website to their blogs, e-mails and forum posts. (Most marketers offer some type of commission as compensation for this.) These same customers then take their enthusiasm for your products and their knowledge about the industry and give your company the best support framework possible.
This group will tell their friends, who will tell their friends, who will tell their friends. Your products will appear in homes and diaper bags, your services discussed over dinner and ice cream. Before you know it your customer base will have grown exponentially without you having to practice any type of targeted marketing campaign at all.
All you need are a few good friends.
Come discover more about the most powerful marketing techniques on the web at www.1uptoyou.com.
Behold the power of viral marketing.
Of course, since "virus" is a dirty word in the cyber community we've given it a new name. It's a social message spread via word of mouth marketing, and marketers around the globe are taking advantage of its power.
Viral marketing is effective, quick and cost efficient. Simply pull in a small community of clientele that's happy with your products and services and encourage them to add a link to your website to their blogs, e-mails and forum posts. (Most marketers offer some type of commission as compensation for this.) These same customers then take their enthusiasm for your products and their knowledge about the industry and give your company the best support framework possible.
This group will tell their friends, who will tell their friends, who will tell their friends. Your products will appear in homes and diaper bags, your services discussed over dinner and ice cream. Before you know it your customer base will have grown exponentially without you having to practice any type of targeted marketing campaign at all.
All you need are a few good friends.
Come discover more about the most powerful marketing techniques on the web at www.1uptoyou.com.
Easy Ways to Save Money in Today's Economy
Anyone who can look around and say there's a possibility that our country is in a recession obviously hasn't opened up their eyes very far. Our economy is sinking fast, and despite efforts from our new president it's not expected that consumers will begin to see notable change for at least another year-possibly two. That leaves today's Americans trying to find ways to stretch their income farther than it was ever meant to be stretched in an attempt to stay three steps ahead of collections.
Fortunately, there are plenty of fun and unique ways to save money without having to live on a steady diet of water and Ramen. Implementing these principles not only during the recession but after will help you lay a foundation for financial security that will never leave you struggling-even if the bottom does decide to drop out from underneath the mortgage industry again.
1) Stop eating out and start shopping in bulk. You'd be amazed at how much money we as a society waste on food. Not only do we spend an unnecessary amount of money on restaurants and take out, we also spend more money on groceries than is really necessary. It's generally far less expensive to buy inexpensive items in bulk than it is to buy by the meal or by the day.
2) Cut unnecessary expenses. Yes, that gym membership is fun, but you could get the same workout by walking and doing push-ups and other aerobic and strength training activities in the living room. If you're serious about saving money you're going to have to learn to say goodbye to your unnecessary expenditures.
3) Budget. It's easier to go to the grocery store and shop indiscriminately, but let's face it-that's how you end up walking out of there with $200+ worth of "stuff," much of which you don't really need. The same principle applies when you're talking about entertainment. Your ability to save money relies almost entirely on your ability to designate your resources-and to know when it's gone it's gone.
Come discover more about making money in spite of the recession at www.1uptoyou.com.
Fortunately, there are plenty of fun and unique ways to save money without having to live on a steady diet of water and Ramen. Implementing these principles not only during the recession but after will help you lay a foundation for financial security that will never leave you struggling-even if the bottom does decide to drop out from underneath the mortgage industry again.
1) Stop eating out and start shopping in bulk. You'd be amazed at how much money we as a society waste on food. Not only do we spend an unnecessary amount of money on restaurants and take out, we also spend more money on groceries than is really necessary. It's generally far less expensive to buy inexpensive items in bulk than it is to buy by the meal or by the day.
2) Cut unnecessary expenses. Yes, that gym membership is fun, but you could get the same workout by walking and doing push-ups and other aerobic and strength training activities in the living room. If you're serious about saving money you're going to have to learn to say goodbye to your unnecessary expenditures.
3) Budget. It's easier to go to the grocery store and shop indiscriminately, but let's face it-that's how you end up walking out of there with $200+ worth of "stuff," much of which you don't really need. The same principle applies when you're talking about entertainment. Your ability to save money relies almost entirely on your ability to designate your resources-and to know when it's gone it's gone.
Come discover more about making money in spite of the recession at www.1uptoyou.com.
Choosing the Right Online Business Plan
In an earlier post I talked about whether online business plans were "real" or if they were just another harebrained, get rich quick scheme dreamed up by the latest wanna-be millionaire who knows he'll make more money promoting an online business plan, collecting membership fees and annual dues, than he ever will actually doing the work! The answer is-yes. Some online business plans are perfectly legitimate business opportunities with a virtually limitless earning potential if your selling skills are up to par.
Others aren't worth the virtual paper they print their promotions on.
The secret to success when it comes to online business plans is choosing the plan that's right for you. A truly successful online business plan has to have a few things going for it in the first place.
1) It has to be legit. If you're being pulled into a company that won't even tell you what their product line is until they've explained their pyramid scheme to you, this probably isn't something you want to be a part of. An online business plan with no other web presence than the one you found it on, one that has repeatedly received negative reviews by members or one that is regularly flagged as a potential "scam" aren't the real deal. Hot tip of the day: Before you send them a dime, check them (and their mailing address) out with the Better Business Bureau. It's free, takes less than a half an hour, and you'll feel a lot better about signing on the bottom line to become a part of whatever it is that they're doing.
2) You have to enjoy it!! If you had to flag the number one reason that most businesses and sales don't succeed, it's because the people behind them don't believe in what they're doing anymore-not really. They've become complacent, content to sit back and let the world pass them by and try to make a living selling products and services for all the wrong reasons.
Choosing the right online business plan isn't hard. Just do your homework, listen to your instincts and make sure you're not committing yourself to an endeavor that might never work out the way you want it to just because you've had enough of the nine to five grind.
Come discover more about the most powerful marketing trend sweeping the web at www.1uptoyou.com.
Others aren't worth the virtual paper they print their promotions on.
The secret to success when it comes to online business plans is choosing the plan that's right for you. A truly successful online business plan has to have a few things going for it in the first place.
1) It has to be legit. If you're being pulled into a company that won't even tell you what their product line is until they've explained their pyramid scheme to you, this probably isn't something you want to be a part of. An online business plan with no other web presence than the one you found it on, one that has repeatedly received negative reviews by members or one that is regularly flagged as a potential "scam" aren't the real deal. Hot tip of the day: Before you send them a dime, check them (and their mailing address) out with the Better Business Bureau. It's free, takes less than a half an hour, and you'll feel a lot better about signing on the bottom line to become a part of whatever it is that they're doing.
2) You have to enjoy it!! If you had to flag the number one reason that most businesses and sales don't succeed, it's because the people behind them don't believe in what they're doing anymore-not really. They've become complacent, content to sit back and let the world pass them by and try to make a living selling products and services for all the wrong reasons.
Choosing the right online business plan isn't hard. Just do your homework, listen to your instincts and make sure you're not committing yourself to an endeavor that might never work out the way you want it to just because you've had enough of the nine to five grind.
Come discover more about the most powerful marketing trend sweeping the web at www.1uptoyou.com.
Making the Most of Free Online Marketing
How many times have you lamented the fact that your marketing budget just wouldn't stretch as far as you wanted it to? The Internet has opened up hundreds of new opportunities for marketers around the globe, and one of them is a ready-made extension of their marketing budget in the form of free marketing using social media.
Think about it. Why do you buy most of the things you buy? Is it because you saw an ad on television, or because you happened to see a poster downtown? What about the restaurants you go to? Chances are, the reason you do most of the things you is directly related to the fact that your friends are doing it too. It's peer pressure at its finest, but since you're not in high school anymore they've come up with a new name for it.
Social media marketing.
Word of mouth marketing, even on the web, is free. Blogs, forums, information sharing sites and social media megamalls like MySpace and Facebook don't charge you a dime to post blogs and informational articles or to establish an online presence with your own profile page. But millions of people a day visit these sites, guaranteeing tons of free exposure for your business. You can say and do anything you want on these sites as long as you're not blatantly marketing, which means you can share the best parts of your business without having to slave over the usual strategies of keywords and press angles.
Your business can exist in its purest form-information shared between friends.
Social media marketing is free marketing, and free marketing is a consumer base you don't have to overextend your already overtaxed marketing budget to reach. That same consumer base is exposed to your products and services without feeling the pressure associated with traditional marketing methods. It's a win-win situation for everyone.
Come discover more about the most powerful marketing trend sweeping the web at www.1uptoyou.com.
Think about it. Why do you buy most of the things you buy? Is it because you saw an ad on television, or because you happened to see a poster downtown? What about the restaurants you go to? Chances are, the reason you do most of the things you is directly related to the fact that your friends are doing it too. It's peer pressure at its finest, but since you're not in high school anymore they've come up with a new name for it.
Social media marketing.
Word of mouth marketing, even on the web, is free. Blogs, forums, information sharing sites and social media megamalls like MySpace and Facebook don't charge you a dime to post blogs and informational articles or to establish an online presence with your own profile page. But millions of people a day visit these sites, guaranteeing tons of free exposure for your business. You can say and do anything you want on these sites as long as you're not blatantly marketing, which means you can share the best parts of your business without having to slave over the usual strategies of keywords and press angles.
Your business can exist in its purest form-information shared between friends.
Social media marketing is free marketing, and free marketing is a consumer base you don't have to overextend your already overtaxed marketing budget to reach. That same consumer base is exposed to your products and services without feeling the pressure associated with traditional marketing methods. It's a win-win situation for everyone.
Come discover more about the most powerful marketing trend sweeping the web at www.1uptoyou.com.
Are "Get Rich Quick" Online Business Plans for Real?
Long gone are the days when you had to pay a visit to a brick and mortar store to make a purchase. It seems like all of the retail community has gone online, and with it have gone the feel-good entrepreneurs who promise you that using their designated online business plans and a little bit of their professional marketing technique you can make a miniature fortune without ever leaving the confines of your home.
The prospect of making $1,000 a week from home your first month, or even your first six months, is impractical and rings of a single individual having accomplished the task (probably out of sheer desperation). Most online business plans don't have the expected return promised by their press, especially MLM and pyramid schemes that require you to pull in five or ten associates before you ever see a dime. Sometimes you'll reach your true earning potential after months or even years of work, other times the business will fall flat on its face.
But for every online business plan that doesn't work there are hundreds of others out there that do.
Think about it. Online business plans take advantage of the very best that the Internet has to offer-a virtually limitless potential consumer market ready and waiting for the right entrepreneur or affiliate to come along and pluck it. The Internet has eliminated the demographic boundaries that used to limit a company's earning potential, making it possible for a housewife in Boise, Idaho to make more money each month than a New York City shopkeeper. You have a better potential market than any brick and mortar store on earth, no matter what your opportunity happens to be.
The important thing to understand is that when it comes to online business plans, there's no such thing as "one size fits all." A business plan that helped your neighbor double their income might fail completely if you attempt to use it because it's simply not suited to who you are. It's not a matter of determining whether or not online business plans can make money as much as it is determining whether or not a particular online business plan can make money for you.
Come discover more about the most powerful marketing trend sweeping the web at www.1uptoyou.com.
Basic Internet Marketing Techniques
There's nothing more powerful than marketing when it comes to the growth, expansion and, ultimately, the success of your business. The ability of your marketing team to take advantage not only of traditional marketing techniques, such as television and radio advertising and print ads, as well as new strategies opened up by the widespread availability of Internet marketing strongly impacts your ability to get the most marketing bang for your buck and reap maximum profits for minimum effort.
There are three basic principles of Internet advertising you need to understand. The first, and probably the most widely publicized, is SEO marketing. SEO, search engine optimization, is among the most crucial of basic Internet marketing techniques. Over 99% of Internet users use a search engine to find goods and services when they go online. Of those web surfers, very few of them are actually willing to read beyond the first two or three pages of results.
If you want to get those web surfers to your site, you have to get your site on those first few pages, and to do that you have to use search engine optimization techniques.
The second principle of Internet marketing is pay per click marketing. If you've studied up on Internet marketing techniques you've already heard of Google AdWords. Pay per click ads are ads that you place on high traffic sites. Rather than paying a flat fee for their run time, however, you pay the carrier each time someone strolls by and clicks. Since Internet surfers can randomly click on those hundreds of time a day without ever buying a thing it's important to properly target those ads to make sure that they're getting to the people you want to see them.
The final, and most cost effective, method of Internet marketing is social media. Facebook, MySpace, blogs, forums, Yahoo! answers, emails…all of these provide you with an invaluable access to hundreds of members of your target market, and because most of them are freely accessible marketing using these tools doesn't cost you a thing.
Internet marketing opens the doors to hundreds of cost effective marketing strategies, and once you've mastered the art of properly utilizing them you're going to love the change you see in your business.
Come discover more about the most powerful marketing trend sweeping the web at http://www.1uptoyou.com/
There are three basic principles of Internet advertising you need to understand. The first, and probably the most widely publicized, is SEO marketing. SEO, search engine optimization, is among the most crucial of basic Internet marketing techniques. Over 99% of Internet users use a search engine to find goods and services when they go online. Of those web surfers, very few of them are actually willing to read beyond the first two or three pages of results.
If you want to get those web surfers to your site, you have to get your site on those first few pages, and to do that you have to use search engine optimization techniques.
The second principle of Internet marketing is pay per click marketing. If you've studied up on Internet marketing techniques you've already heard of Google AdWords. Pay per click ads are ads that you place on high traffic sites. Rather than paying a flat fee for their run time, however, you pay the carrier each time someone strolls by and clicks. Since Internet surfers can randomly click on those hundreds of time a day without ever buying a thing it's important to properly target those ads to make sure that they're getting to the people you want to see them.
The final, and most cost effective, method of Internet marketing is social media. Facebook, MySpace, blogs, forums, Yahoo! answers, emails…all of these provide you with an invaluable access to hundreds of members of your target market, and because most of them are freely accessible marketing using these tools doesn't cost you a thing.
Internet marketing opens the doors to hundreds of cost effective marketing strategies, and once you've mastered the art of properly utilizing them you're going to love the change you see in your business.
Come discover more about the most powerful marketing trend sweeping the web at http://www.1uptoyou.com/
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