Don't Let the Recession Beat Your Fundraising!

Regardless of what anyone wants to say, even with an economic upturn being predicted in the near future our economy is still filled with doubt, peril-and an economic uncertainty that is leaving many nonprofit organizations' most dedicated donors clinging to their pocketbooks just a little tighter. Understandable, when one never knows what dip and turn in the economy will set fortune on her ear THIS time; however, since fundraising efforts have to continue, here are some great tips to help non-profit organizations continue to pull in the funds they so desperately need to keep their organizations going:

1) Learn more about your donors. If you're able to answer their questions they're going to be able and willing to do more to further your cause.

2) When planning special events, keep the economy in mind. Fundraising dinners at $1000 a plate are almost guaranteed to be a social faux pas! Instead, feel out your target market (as you would any consumer) and include your donors and volunteers in the planning process.

3) Encourage regular giving rather than a one time donation. It's amazing how much more comfortable most middle class donors are with the prospect of donating $20-30 a month to your cause rather than cutting a $360 check on the spot-and you're guaranteed a more reliable income.

4) Make sure you have your numbers and a thorough explanation of where their money is going to go before you even approach your donors. In these uncertain times the scandals that have plagued non-profit organizations in recent years are going to rise up to haunt you. Most people aren't going to be willing to give if they don't know where their money's going but when presented with a clear, dollar-to-dollar chart showing exactly how their donation will be used are more than willing to be a part.